From google to yahoo, it’s no longer a secret that powerhouse search Engines have popularised the use of Search Engine Optimization (SEO) as a tool for increasing their visibility and getting patronage for brands.

Below is a thorough insight into how SEO can be deployed as an outreach tool to achieve desired marketing results. 

SEO outreach a useful digital marketing tool

Brands now recognize the significance of Search Engine Optimization in growing their businesses. With the ever-increasing number of social media users, unarguably SEO and social media must go hand in hand, to solidify digital marketing strategy. SEO Outreach is so vital, such that it can make or mar a company’s SEO results. 

The primary aim of outreach is to create backlinks from off-site to client website. Such links tend to enhance the organic rankings thereby increasing the visibility of the company to new audiences, driving extremely eligible organic and referral traffic to the client’s website. Likewise, outreach consequently increases brand familiarity and boost credibility.

Tactically, the most vital drivers for outreach are:

• Creativity – A very competitive link- building dome, requires an ingenious approach to get the awareness of highly ranked bloggers. 
• Value – A company must understand that the value proposition must be strong enough to attract relevant bloggers.
• Relevance – When dishing out content, the aimed audience should be the focus. As such, content must be relevant to them and correlate with the client’s business as well. The bloggers must be relevant to the client.

Besides deploying the services of reliable service agency such as First Man. Read on for essential tips and concise breakdown, to assist you in SEO outreach in achieving an effective digital marketing campaign.

1. 
   

   Set  your target

In creating a catchy SEO social media digital marketing strategy, the foremost step is lay down goals that conform to your business objectives. Your goals should be precise, measurable, realistic, relevant and time-dependent, to be able to determine the return on investment (ROI).  Setting your target will guide you in aiding your action to accomplishing positive results. It is necessary to access your progress, to know if you need to make changes to achieve your set out goal. 

2. 
   

   Understanding client target markets

SEO handler must be strategic and creative to aim at publishing websites and develop a suitable content in creating and marketing a client’s content for the purpose of link-building. Most times, SEO agencies are technically adept but short of the creative knack to using their technical expertise for SEO outreach in digital marketing strategy. We can’t overstress on the importance of “relevance” as a very key factor to convince bloggers to acknowledge content and for potential customers to engage on the content. 

Hence, the digital marketing agency must have clear insights about the client’s products and services with sheer understanding on the core values about services else, published content will be seen by audience as irrelevant, ingenuine and unreliable. Because whatever, results from the backlinking will be discarded if there is no traffic and conversions. 

Digital marketing agency must have profound knowledge of the client’s market. Know what really works and what doesn’t for their brand.

3. 
   

   Spotting  and vetting relevant bloggers

Below are some of the key methods used to create list of potential off-site link-building opportunities:

• Search Engine Queries – A reputable digital marketing agency such as First Man can immediately spot bloggers,  that have a strong organic presence and allow other contributions. This could be achieved by carrying out a wide range of advanced and specialised searches on Google and other search engines. 

• Insider Knowledge – To learn about the websites, blogs and social media sites of influence that relates to the client’s niche, digital marketing agency collects data from the client’s staff. 

• Social Media Monitoring – Blogger outreach is quite crucial, for the digital marketing agency must reach out to influential bloggers in the industry. This could be done by conducting a keyword search. This would establish a communication line for the agency to the contents they put out.

• Referrals – In referral, blogger outreach is important, digital marketing agency can recognize very qualified bloggers by merely asking for referrals. Bloggers have a co-existing relationship among themselves which makes it possible to assist agencies in providing referrals.  In recent times, guest blogging has become a major SEO outreach strategy but must be done using very quality content to set up relevant links. 

4. 
   

   Developing topic & pitch tactics.

There are some prominent techniques, that can be deployed to get the attention of bloggers and obtain the needed results for clients. Digital marketing agency must bear in mind, the needs of both the client and bloggers when devising SEO outreach campaigns.

Since competition to get content published is very stern, below are the techniques to help you surmount the hurdle and get your content out there.

• Expanding on an incomprehensive topic– Digital marketing agency looks for topics on publisher’s website that are inept or not comprehensive enough, then pitches the idea on writing in details on them. 
• Posting an outdated post – Digital marketing agency search for a set of blogger’s website for a successful post that is outdated, then pitch the idea of making the client present an up to date content.
• Missing category – An agency finds a loophole in the target blogger’s content, then pitches the idea of filling it with strings of contents. 
• Latest News and hot topics – Pinpointing latest news and hot topics in a niche and then pitch the vital information and professional analysis to target bloggers.
• Targeting previously engaged bloggers on social media – People who have engaged in the client’s content in the past on social media must be set apart.  For example, those who shared a link mentioning the brand. They can be asked if they have an interest in publishing a content specially made for their blog/website.

It is noteworthy that developing topic and pitching tactics can decide the fate of an SEO outreach campaign. A highly technical digital marketing agency like First Man takes note of examples of successful pitch campaigns as well as, the performance metrics and pitch tactic. A very effective pitching tool you can use is “Pitchbox”.

5. 
   

   Analyze the competition

Knowing your competitor’s strengths and weaknesses could be counterproductive if properly harnessed. By learning about what makes their campaign formidable, It gives you an insight into what you should start doing to improve your SEO campaign and what you must not do.